the wiener’s circle

The Wieners Circle is a Chicago late-night legend, as famous for insulting its customers as for feeding them. When COVID shut its doors, the stand needed a way to keep the abuse coming for a city stuck at home.

Quality Meats Creative’s answer was “We’re Here for You,” a campaign that brought the stand’s signature insults to customers over FaceTime and at the curb. With a COVID-sized crew and a hot dog stand-sized budget, we went in scrappy, shooting fast and lean to capture the stand’s unfiltered attitude without polishing the edges off. We took it on because we love this city’s small businesses, and this one needed a win.

It got one. The campaign was picked up by Ad Age, Adweek, LBB, Muse by Clio, and Food & Wine, and Adweek named it one of the 22 campaigns that made ad pros jealous in 2020.