What industry are you in? What do you do? What is your mission statement?
Description of what the project is about and why you need a video (or videos).
In what capacity do you want our involvement?
Who is your ideal viewer or intended viewer?
Where will this be shown?
What is the overall tone of the video(s)?
If your audience has only one take away after watching this video(s), what do you want them to think/feel?
How long do you want the video(s) to be?
Are there any must-haves for the video(s)?
Who is the final approver of this video(s)?
Do you have any pre-determined shoot dates?
Even a ballpark number is helpful for us to be aligned with your expectations.
This is a good place to hyperlink any videos samples you’d like to emulate and why you like them.